3 Quick Ways to Build Buzz and Sales
Tuesday, October 21st, 2008
If the economic crunch is starting to hurt your business, it’s time to act
fast to increase sales. Here are three cost-effective publicity activities you
can do now to help build buzz:
Find a business or charity with a big name that compliments your products and services. Create a special discount, holiday package or event. Then, invite the press.
You’ll be able to split the costs, time and effort while sharing media resources and customer databases.
2. Contact Media Members Directly.
In addition to sending out a press release to build buzz, pick up the phone too! Contact a targeted reporter, introduce yourself and provide your unique and newsworthy story.
You can also offer yourself as an expert resource for a future story. The point is to start a media relationship and make contact. You may just end up with a feature story from one simple call!
3. Update Your Website.
Is your site current? If not, add valuable information for potential
customers. Make it easy to do business with you. Also, add some keywords to your site so that search engines can find you.
After all, if you don’t look like you are “home,” potential customers will visit
other sites to obtain information and assistance. Don’t miss out on potential business! Try to keep your site updated and provide contact information so people can reach you.
Just by taking a few minutes to make an extra effort, you can increase sales for your business. Even if you have zero funds, try to be creative and think about your customers and media members. What do they want right now, and how can you fulfill their needs?
For more help and free PR information, please provide your comments below or feel free to contact me at www.rembrandtwrites.com. I’d love to hear from you!
