Archive for February, 2009

Bye Bye Winter Blues

Tuesday, February 17th, 2009

Get PR and SEO copywriting help at www.rembrandtwrites.com!

Get PR and SEO copywriting help at www.rembrandtwrites.com!

If you are stuck inside waiting for the sun to shine, please do not let it get to you.

Instead, this is a great time to plan your PR activities for the warmer months ahead and get some of your more detailed projects out of the way.

Here are three things to focus on now:

 

·      Plan for holiday opportunities.

Do you have any publicity plans for graduation and wedding season? How about Mother’s Day, Father’s Day, Easter, and even July 4th? If you haven’t already done so, think of ways your products and services fit into these occasions.
Then, develop some good story ideas for targeted media members. After all, these dates will be here before you know it, and savvy publicists are ready and waiting for all the opportunities. 

·      Review your action plan.

How are things going with your current PR activities? Take a look at what is working and what isn’t. If you are having trouble getting media placements, it’s time to develop new story angles pertinent to current news, industry events, case studies, and other interesting topics. Really think about your messaging and why targeted reporters will be interested in what you have to say.
·      Make some calls.
Once you conduct your research and create some new pitches for the press, pick up the phone. If you are stuck in the office due to bad weather, maybe you’ll have a better chance of getting through to others who are in the same situation. Who knows! You may get through to that hard-to-reach producer and start a valuable working-relationship for years to come.
Take advantage of these colder months. Plan now so you are ready when the warmer weather finally arrives. And if all else fails, post photos of fun, summer vacations around your desk. That way, you just may feel a little closer to the beach while you try to get some work done!

If you have PR and SEO copywriting questions, or if you’d like some free tips, please feel free to comment below or visit me at www.rembrandtwrites.com. I’d love to hear from you!

Is Something in the Air?

Tuesday, February 10th, 2009

Geez. Is it just me, or have a lot of the people you’ve communicated with lately been grumpy and on edge?

From potential customers and business owners to fellow PR experts and even a massage therapist, I’ve been getting a lot of “tude” lately. 

I know times are tough, but things are not going to get better if you project negatitivity. I don’t know about you, but there’s no way I’m going to work with people who have bad attitudes if it’s not necessary.

And it’s sad because some of these folks would have received some free publicity in my upcoming book. Others would have earned my trust as a new customer.

With this in mind, it is probably a good time to review how your employees are acting and check to see if your own personal issues are showing up in your work communications. After all, a simple remark can cost you sales and customer loyalty.

And it can be well worth it to improve customer relations. Just look at www.printingforless.comwww.gotobilling.com and www.athleta.com. They put great emphasis on making customers happy, and their strong  testimonials build valuable, word-of-mouth buzz that simply can’t be purchased.

So is it just me, or are you hearing a lot of negativity too? Please let me know below. Or if you just have an SEO copywriting or PR questions, send it my way. I’m glad to help!

Are your listening to yourself?

Thursday, February 5th, 2009

I just finished interviewing Kim Kiyosaki, author of “Rich Woman” and a successful investor. I’ll let you know when the interview will be published, but I will tell you that there is one important item that she stressed: Listen to your intuition.

And wouldn’t you know it? Right before the interview, I didn’t listen to a screaming voice inside my head. Shortly after making a choice, I realized that I made the wrong decision.

This opportunity looked like a great money-maker, but it turned out to be a stressful headache instead. But the good news is that I was able to learn from my mistake.

The lesson? Always pay attention to your inner voice.

I don’t know about you, but my instincts tend to lead me in the right direction…every time. From now on, if faced with a hard decision, I will take a moment, go to a quiet place and listen to what my brain and body are trying to tell me.

How about you? Do you listen to your inner voice? If not, give it a try. I’m sure there is a good message in there waiting to get out!