Posts Tagged ‘entrepreneur’

Take a Moment to Tune into Your Intuition

Tuesday, August 25th, 2009

Recently, I had the opportunity to work with two new clients on several large, publicity projects. However, I had a bad feeling in the pit of my stomach about the pending deals so I decided to take some time to think about these contracts and figure out what my intuition was telling me.

Go With Your Gut
After making a list of positive and negatives, and sleeping on my decision, I woke up with clarity. I realized that there was a significant probability that these potential customers would be negative, micro-managers and make my life miserable.

Plus, I always try to work with clients that help others in some way, and I simply cannot promote people, products and services that I don’t believe in. Sure, the financial offers were fantastic, but the stress, time and effort involved in fulfilling these contract obligations just weren’t worth it.

Have you found yourself in this same situation?
With current economic conditions, it can be easy to work insane hours at necessary, mundane tasks (with people you’d rather not be around) just to pay the bills. But it is important to take some time to think.

After all, when was the last time you actually spent some quiet time thinking about your goals and what you are actually doing to achieve them?

Life goes by quickly. And if you stop once in a while to gather your thoughts, you can make better decisions that will make you happier, healthier, and ultimately, more successful.

Here are some of the tips I use to help stay positive and move in the right direction:

1. Go to a quiet place.
Turn off your cell phone and computer and go to a place where you won’t be disturbed. If necessary, schedule this “quiet thinking time” in your calendar. Then, keep your appointment. Use this time to let go of your current problems, and think about what will make you happy.

What are you doing now that is getting in the way of your happiness?
Have you fallen into some bad habits that you can change?
Are negative people and situations getting in your way?

Just by taking a few minutes to stop and think, you may realize some key issues keeping you from your success. Then, you can take action for necessary changes.

2. Spend some time with nature.
It’s always a good idea to take a walk and “stop and smell the roses” (Seriously, when was the last time you actually stopped to sniff a flower?).

By focusing on the beauty of nature, you may just realize how small your problems are in the overall scheme of things. I find that if I observe the ocean, look up at the clouds, sit by a stream, watch the birds, etc., I am more relaxed and have a more positive outlook.

3. Note pros and cons.
If I need to make a big decision, it really helps me to make a list of all the pros and cons. For example, when I was grappling with the decision about working with the new clients or not, I wrote my list. The negatives far outweighed the positives, and my choice became clear. A list of pros and cons is a great way to see potential outcomes, and it only takes a few minutes.

A Few Advice Tips
Now, it may seem simple, but just by taking a few minutes to stop and think, you will work smarter and make better choices. It definitely helped me. After I turned down the new contracts, I was overwhelmed with a sense of relief and calmness. And wouldn’t you know it? As soon as I freed myself of these stressful decisions, a new and better opportunity came knocking on my door the same day!

Now, this entry may not deal directly with PR or copywriting. But when it comes right down to it, you cannot promote your business or reach any of your life goals without regularly focusing on what you are doing, the people you work with and where you are going.

A very successful mentor gave me the advice to just stop and think. And it has truly helped me accomplish more and experience true happiness in life. Try it! You may be surprised at the results.

If you’d like help with your PR and SEO activities, please contact me here or at www.rembrandtwrites.com. Thanks!

Stop the Stress-Tips to Find Work

Thursday, March 26th, 2009

 

Things are crazy right now, but it’s not the time to give up. Instead, it’s time to work a little harder and be more creative.

 

There are businesses out there hiring workers and paying for new services. It’s just a matter of finding them and fulfilling their needs.

 

Here are a few tips to help promote you and your business to help “get your piece of the pie”:

 

Research.

 

Look online to see which businesses and industries are doing well. Then, find out who is hiring, what they are looking for and how your services fit their needs. What problem are they having that you can solve?

 

Market Yourself.

 

Once you’ve done your research, figure out exactly how your unique services will help the business succeed. Then, create a marketing package. Instead of sending a simple resume or brochure, cater your pitch to solving the specific needs of the potential employer or client.

 

By doing some extra work and figuring out why someone should hire you, you’ll stand out from the crowd and increase your chances of boosting your income.

 

Need help with your small business public relations and SEO copywriting to bring in new customers? Please let me know here or at www.rembrandtwrites.com. I’d love to hear from you. Thanks!

Free, Do-It-Yourself Publicity Help

Thursday, January 15th, 2009

It’s early in the morning, and so far, it’s been a crazy week. I’ve received many calls from new entrepreneurs looking for PR help so I decided to make a list of some free resources.

I don’t usually send you to my other blog from here, but times are tough, and I think you’ll benefit from this information.

For a list of free services and discounts to help you conduct your own publicity efforts and boost sales, check out this entry at http://www.startupnation.com/blogs/index.php/2009/01/14/free-pr-tools-for-do-it-yourself-publicity/#comment-17622.

As I always say, you can garner some great publicity by doing it yourself. (Reporters would rather talk directly to a business owner than a publicist,  you can share your passion for your business and tell a unique story, etc.).

It takes some time, but you will save money. And hopefully, you will boost sales.

And as always, if you have questions along the way, please let me know! Thanks, and all the best!