Rembrandt’s Blog

Ok. So it’s 5:00 a.m., and I walk to the kitchen to get a cup of coffee with my eyes half open.

Ugh! I forgot to put coffee into the machine last night, and there is just a pot of hot water waiting for me. Oh well. I’ll make a fresh batch and use the bathroom while I’m waiting.

Ugh! The toilet overflows. Where is that plunger?

I take care of this and proceed to dress for my day without any issues.

The new coffee is done brewing, and it’s time to sit down and work. I’m excited about helping a new client bring in more sales with some SEO copywriting. But then…

Ugh! My keyboard slides right out of my desk onto the floor, and the momentum causes my coffee cup to go with it. Ball bearings roll everywhere, and my mouse track-ball rolls across the floor to join the dust bunnies hiding under my filing cabinet. (a few profanities are uttered…)

I grab some tissues to soak up the coffee and then reach down to recover my track ball. Next, I crawl around looking for the ball bearings wedged into the carpet – all over the room. Yuck! Each one is covered with sticky grease!

I collect as many as I can find and try to settle back into work. Fortunately, I’m able to get some projects done over the next few hours. What a morning!

But then, here comes the afternoon. I decide to take a break and look at the day’s mail…

Ugh! My client missed their payment deadline and their check is not “in the mail.”

Ugh! It seems I owe more taxes, and there is an error in my account that I need to fix…
and wait… it gets better…

Ugh! I’ve been called into jury duty!

Well, this is actually how it went a few days ago. More things happened, but I don’t want to bore you with the ugly details. And at this point, I was just shouting, “bring it on!” After all, my day was not going very well, and I might as well deal with al the “negative” stuff at once. And even though this was a particularly bad day, I’m thankful. After all, I have my health, family and friends, a great career, and I feel truly blessed. I always know that no matter how bad things get, there are still people out there who have it much worse.

How about you?

Even though things are in turmoil right now in the world, what are you grateful for? Quick… name 10 things.

Do you feel better?

Since it’s Thanksgiving, it’s the perfect time to think about all of your blessings and thank those who have helped you succeed… so if you haven’t done so yet, take a moment to reflect on all of the good things in your life.

And if that doesn’t help and you still feel cranky, go ahead and share your “worst day” experiences here. It may help you to vent, and you may help others think their day isn’t that bad!

With this in mind, I’d like to thank all of you for reading my blog. I love sharing tips and information with you. And if you need help boosting sales, awareness and credibility, please let me know here or at www.rembrandtwrites.com. I’d love to hear from you.

Hi Everyone! I hope you had a great July 4th! It’s always nice to celebrate our independence!

On that note, are you starting a new, independent lifestyle working for yourself?

If so, you may want to check out my new article, “How to Build Buzz for Your Services Without Spending a Dime.”

You can start your own business (without a lot of money) if you prepare and study the right skills… so if you’ve ever dreamed of being your own boss, it’s time to stop dreaming and go for it!

It’s 4:00 a.m., and I’m swamped with work. But I wanted to share a quick tip before digging into my pile of deadlines.

New business owners often ask me when, where and how they should send out a press release, what they should say and how to reach out to media members. 

If you are trying to make a decision about your public relations activities, keep it simple and think like a reporter.

Ask yourself:

• If I were these specific reporters, what would I care about?
• What information is important, newsworthy and unique to my readers?
• When is my deadline?

These three simple questions will help you form an effective pitch, story angle and/or PR plan – even when you are short on time.

So with this in mind, make it easy for media members to talk about your business. Give them what they want, when they want it, and be a resource.

You have nothing to lose, and lots of potential, press coverage to gain!

Have questions about your PR and copywriting activities? Please let me know here or at www.rembrandtwrites.com. I’m here to help! Thanks!