Rembrandt’s Blog

When was the last time you reviewed the copy on your website? Did you update it recently?

If not, you are probably losing out on sales and building relationships with new customers.

Take a quick look at your site and ask yourself these questions:

1. Is the information stale?

2. Does it look like our business is aware of current industry trends?

3. Do we solve a site visitor’s problem within seconds of opening our home page?

4. Do we let visitors know they are in the right place right away?

If you answered these questions negatively, it’s time to make some changes to your site. And even if you don’t have the money for a complete, site revamp, you may want to consider hiring a professional, SEO Web copywriting to help you.

After all, Web copy is the most important element on your site – not the graphics or the cool videos. And if your copy is not optimized for the search engines, good luck bringing in new customers who are looking for your services online.

So if you are worried about staying afloat in today’s competitive world, don’t delay. Get your website copy in shape. Optimize it for the search engines and give site visitors the information you are looking for. You’ll stop losing sales and increase your bottom line.

And if you have questions about SEO copywriting, or don’t have time to optimize your site for the search engines, please let me know. I’d be glad to help!

With the economy the way it is, there is a lot more competition for business. But before you jump at every new job opportunity that comes your way, take a moment to stop and think.

I don’t know about you, but every time I’ve gone into a new business relationship without paying attention to my inner voice, things usually don’t work out well.

There have been many instances where things just “don’t seem right,” and my instincts are giving me a funny feeling in the pit of my stomach. But I move on with a new client or business relationship because things are transpiring fast, and I need to make quick decisions.

When I do this, I always end up wasting time, money and effort. And even though it can be very difficult to take a moment before accepting a huge contract or working with a new client, I’ve found that it is essential.

Just by giving myself a few minutes of quiet time, or by sleeping on a decision, I know exactly what I need to do and things seem to move forward much better.

…So with this in mind, it can be well worth it to listen to your inner voice prior to making a decision. It has helped my business grow much faster, and it may help you too! 

If this little tip helps you, please let me know. And if you have questions about your small business public relations or copywriting, I’d love to hear from you!

Have you ever been listening to an online seminar, speaker at an event or tele-seminar, and someone asks a really lame question?

For example, I was recently watching a presentation related to online marketing tips from one of the top experts in the industry. The host opened the floor for questions, and someone got up and asked, “What is a landing page?”

Now, this is a perfectly good question, but it was just not the right time to ask it. After all, the expert only had a few minutes to share his thoughts and answer questions.

And instead of simply finding the answer on Google on his own time, the audience member could have used this opportunity to his advantage and ask for some inside information .

For example, he could have said something like, “What trends do you see happening in landing pages and SEO strategies that have produced the biggest boost in sales in the shortest amount of time for your clients?

Not only would the response have provided useful information to everyone listening, but the caller would have appeared to be more professional.

I don’t like to get on my soap box, but business is competitive. You need to do the work and present yourself in the best light possible in order to succeed….so here are three tips to keep in mind the next time to go to a seminar or listen to a presentation online:

- Research the subject matter and the speaker in advance.

- Figure out what information you hope to get out of the presentation.

- Write down pertinent questions specifically for the speaker so you can get the data you need.

After all, if you spend the time, money and effort to participate in an event, you want to get the most out of it as possible. Not only will you help your business grow faster, but you may just help other participants get the information they need to be successful too!